Quick comment on Added value

Here goes my first blog. I was watching some tv the other day and for all of the commercials I muted the audio. I found that a lot of the time you don’t even know what the commercial is trying to convey or sell you.  For example,  a commercial will start out with fast cars driving around or a polar bear ( an older commercial that comes to mind) and just when your thinking ‘where is this going?’ or ‘this is definitely about that new car’, it ends of up being a coke commercial or some other soft drink commercial. On the other hand, I found that sometimes you want the polar bear commercial to be about coke and it actually ends up being about saving the environment to protect the polar bears.  Again, these commercials are being watched without audio. I also found that added value plays an important role in these commercials. The sound of the car grabs your attention and audibly describes how fast the car is moving and how “cool” and awesome” it would be to be driving the car. Without audio you just see a car appear to be moving.  There is also a kind of transfer of subliminal messaging from the image of the car to the soft drink, as well as transferring the audio of the car to the audio of a soft drink being opened. The audio of the soft drink also proves the effectiveness of added value. To sum up, audio plays an important role in describing what a commercial is trying to convey and goes a long way in potentially making you feel like you need what the commercial is showing.